Genuinely Jenny’s

Genuinely Jenny’s embarked on a delightful branding journey with the aim of creating a wholesome, heartwarming and playful identity for its unique baking kits. The company's unwavering passion for homemade baking became the driving force behind the project, rooted in the values of home, comfort, warmth, and simplicity. The brand was crafted to not only convey high-quality, it also celebrates the joy that comes with baking in the comfort of one's home.

Art Direction & Design: Ian Fennelly