HSE – The Little Things

This project focuses on developing a compelling and illustrative look and feel for a mental health awareness campaign. The campaign highlights the shared experiences of facing difficult times in life. It emphasises strategies to protect mental health and support our loved ones during challenging moments - the little things that can make a big impact. The tone, palette, language and illustrations are brought together to create an engaging and empathetic visual identity that resonates with a wide audience.

Creative Director: Aaron Goodliffe
Art Director & Design: Ian Fennelly