Fur’s Crafty Bits

This rebrand aimed to establish a unique and compelling visual identity for Fur’s Crafty Bits, a handmade craft company driven by a passion for natural forms and a hands-on aesthetic. Drawing inspiration from the tactile experience of crafting, the concept aimed to embrace imperfections and to create a brand that resonates with those who appreciate authenticity, craftsmanship, and a connection to the natural world.

Art Director & Design: Ian Fennelly