LSS - Adidas Originals

This campaign is centered around the launch of the Adidas Originals collection, a celebration of lifestyle and street culture. Adidas Originals embodies the spirit of urban living and self-expression, blending contemporary fashion with the iconic heritage of the brand. The goal was to create a visually striking and cohesive identity that captures the essence of street culture and resonates with the target audience.

Art Direction & Design: Ian Fennelly